What is Click Fraud?

Click Fraud is a type of fraud that occurs on the Internet (especially in Pay Per Click or PPC online advertising), when a person, an automated script or computer program (bot) imitates a legitimate user of a web browser by clicking on an ad, for the purpose of generating a Charge Per Click without having actual interest in the target of the ad's link.

Click Fraud is often the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud [source: Wikipedia].

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