The Conversion Rate is the ratio of total clicks to conversions of a particular tracking element.
CR is mainly expressed in percentage.
Conversion rate is calculated as follows: Conversion Rate (%) = (Total number of conversions / Total number of clicks) * 100 (%)
The higher the Conversion Rate, the greater the success rate should be, and vice versa.
Conversion Rate is influenced by the quality of the target users that click on the tracking link, by the quality of the message and the quality of the offer.