URL Redirection, also called URL Forwarding, is a World Wide Web technique for making a webpage available under more than one URL address.
When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened. For example, www.example.com is redirected to www.clickmeter.com [source: Wikipedia]
ClickMeter uses the most advanced URL redirection techniques and allows you to use 301 redirect when creating a tracking link. This increases your SEO (Search Engine Optimization).
Related blog post: 301 redirect and PageRank optimization
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