Adding a tracking pixel in the signature area of an email will help you keep track of the number of times the email was opened. It also enables you to find out who opened it, when they did, and from where (IP address, organization, browser, language, operating system, nation and city). This tracking pixel will be embedded in the email that you send to your recipients. When the user opens the email, the tracking pixel starts functioning and you'll begin to receive all the tracking information in your account.
- Create your tracking pixel from your ClickMeter account. If you don't have an account, you can create one for free.
- In order to insert the tracking pixel, the signature area should be HTML enabled. In our case, Gmail does not directly support HTML signatures. But you can make use of this userscript to enable the HTML compatibility.
- Once you have successfully installed this easy to use script, you will be able to configure your HTML signature. [watch video]
- You can now place your tracking pixel here. When you compose a new email, Gmail will automatically place the HTML signature within the email.
- That's it. Your tracking pixel will now be sent along with every email you make.
If you're using any other email client, you can have a look at this post and find out how this works for your email client.
An email signature is a block of text appended to the end of an e-mail message often containing the sender's name, address, phone number, disclaimer or other contact information [source: Wikipedia]