Are you going to send a newsletter to many users or a mass commercial email to your customers?
Why don't you track who effectively opened the email? (or clicked on a specific link)
This is super-easy with ClickMeter (if you can access your email database and know a little about programming).
Just follow these steps:
- Create a New tracking pixel: my.clickmeter.com/Pixels/new
You will get something like this as the result: <img height='0' width='0' alt='' src='http://9nl.be/kcui' /> - Add a parameter to the HTML code: <img height='0' width='0' alt='' src='http://9nl.be/kcui?email=recipientemail' />
"?email" is static and "recipientemail" should be changed dynamically every time a new email is sent and should be the email of the customer whom you are sending the email to. This requires a little programming, but every developer can make it happen in just minutes. - Insert the modified tracking pixel code in your email.
http://support.clickmeter.com/entries/22504071 - Done!
In the Top Parameter Report you will now be able to see who opened the email you sent.
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Do you need to know who clicked on a specific link inside the email too?
This is even simpler! Now you need to create a new tracking link and add the "?email=" parameter there.
(Just follow the same procedure explained before)
Related articles:
- How to create a new tracking pixel (video)
- Track visits on web pages and email opens
- ClickMeter Blog Article: read the paragraf "Who clicked your email and converted?"
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