How to share a marketing investment with your links rotator
Imagine you want to buy traffic from a very good marketing source such as a famous blog or online magazine. Maybe this is to high of a cost, too much for your budget and you can't afford it. You can then use a rotator to share the traffic and the expenses with your partners. The same thing can be done in case you're selling visibility from a marketing source (eg.: a newsletter or a banner) you own.
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