How to track conversions

In order to start tracking conversions, you need to create a conversion code and a tracking link associated with that conversion code.
Many tracking links can be associated with the same conversion. You can create and include just a conversion code for each kind of conversion you have (usually just one) this is one time action, eg.: if all purchase in your website lead to the same thank-you (confirmation)  page then you just need to insert the code once in this page for all the tracking link you create.

 

A) To create the conversion code, follow these steps:

  1. Click on "Create new" button in the top right of the page
  2. Select "Conversion code"

    Conversion tracking

  3. Give the conversion a name for your future reference. Other settings (Value, Encryption, etc...) are optional, more info about these fields can be found clicking on the (?) icon. After filling the form, click on the "Create conversion code"

    Conversion tracking

    •  You will get the conversion code snippet
    Conversion tracking

  4.  Copy the conversion code snippet and paste it inside the <body></body> tag of the purchase confirmation page (also called thank you page or sign up completion page) or the landing page after the conversion completed. The following is just an example

Conversion tracking

 

 

B) Now create a tracking link and associate it with the conversion code you created earlier:

  1. Click on "Create new" button in the top right of the page
  2. Select "Tracking link"

    Conversion tracking

  3. Fill the form specifying the destination URL as the purchase/sign up page.
  4. Click on the "Conversion" option

    Conversion tracking

  5.  Choose the conversion to be associated with the conversion link.
    Conversion tracking
  6. Click on the "Create link" button at the bottom.

 

Use this tracking link to redirect the visitors to the product page to track the conversions. When a new visitor is redirected to the page, a cookie will be added to his browser. When the user reach the confirmation page then the cookie is read from ClickMeter and the conversion is recorded.


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