Click Fraud Monitoring

Click Fraud Monitoring

is a type of fraud that occurs on the Internet (especially in pay per click online advertising) when a person, an automated script or computer program (bot) imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad's link. Click fraud is often the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud. [Source: Wikipedia]

There are no tools or services that can detect 100% of click-fraud activities. But there are instruments that help you detect most of it.


ClickMeter tracks the IP origin for each click. Whenever a click occurs on the same link by the same IP address more than once in a period of time (30 minutes), ClickMeter reports it as Non unique. Many clicks from the same source (same IP) within a short period of time are normally "suspect of click-fraud".
IP tracking is much more accurate than tracking via cookies, which can easily be erased from web users.

The following image is taken from our click-stream report

The following example shows where the % NUC (Non Unique Click) for each tracking links: Users have repeatedly clicked on the same link.

The following report shows how many clicks were made by the same IPs on a specific tracking link.


With ClickMeter you also know from which countries the clicks are coming from.
This is a great info to detect click fraud activities:

  • more countries than others are famous for click fraud
  • if you are advertising on particular countries why are you getting clicks from other countries?

Here the map of density of clicks per nation for a specific tracking link.clickmeter_fraud_detection2.png


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