With ClickMeter users can get real time reporting on where their driving traffic from. But how do users know where the traffic is coming from? ClickMeter provides users several methodologies for answering this question:
- Direct link tracking: The most accurate
Users distribute the ClickMeter tracking links throughout the channels and platforms they’re using and when a visitor clicks the link ClickMeter will record and report the data.
- Tracking with parameters: Medium accuracy
Before distributing the ClickMeter tracking link a user can specify parameters after the "?". This is a common method used by Google Analytics with UTM tagging (http://support.clickmeter.com/entries/83002105-Google-Analytics-ClickMeter-via-UTM-URL-builder). Both ClickMeter and Google Analytics will record data about the source.
- Referral analysis: Less accurate
When a ClickMeter tracking link is clicked the server that is hosting the link (twitter, facebook etc) will send ClickMeter a “Referrer Parameter”. Unfortunately this does not happen all the time. There are multiple technical reason for this (http://support.clickmeter.com/entries/30131707-Is-referer-tracking-accurate-and-reliable-). ClickMeter will analyze the referrer data and tell the user which website the visitor came from.
Within the ClickMeter dashboard users can create campaigns to help organise their dashboard. Campaigns should be viewed similar to the folders provided within your computer. There is no right or wrong way to set up campaigns. The use and setup is based on the reporting each individual users prefers. Per the example of tracking methodologies above let’s concentrate on the most popular, widely used and accurate “Direct link tracking” methodology.
With “Direct link tracking” a user will create a tracking link for each channel and platform they’re using in their marketing campaign. Let’s use a medium size digital marketing agency as an example. They’re working on a campaign for a customer and they will be using the following channels for marketing their customer’s services:
- Digital marketing (banner & video)
- Paid social media
- Organic social media
In order to fully understand where a user is driving the most and best traffic they will create individual tracking links for each platform they are using within each channel. Each tracking link will be within the campaign for each channel.
- Campaign: e-Mail
a. Tracking link A [9nl.co/PEL_1): Link included in email blast to Paid Email List (paid for an email list)
b. Tracking link B [9nl.co/OEL_1): Link included in email blast to Organic Email List (created on their own)
- Campaign: Digital Marketing
a. Tracking link for banner platform creative 1 [9nl.co/C1B]: link for Creative Banner 1 ad
b. Tracking link for banner platform creative 2 [9nl.co/C2B]: link for Creative Banner 2 ad
c. Tracking link for video platform ad 1 [9nl.co/VA1]: link for Video Ad 1
d. Tracking link for video platform ad 2 [9nl.co/VA2]: link for Video Ad 2
- Campaign: Paid Social
a. Tracking link for Facebook Ads platform [9nl.co/FA1]: link for Facebook Ads 1
b. Tracking link for Promoted Tweets platform [9nl.co/TWTR1]: link for promoted Twitter Ads 1
- Campaign: Organic Social Media
a. Tracking link for Facebook post platform [9nl.co/FBP_070515]: link included in Facebook Post on July 5th, 2015
b. Tracking link for Facebook post platform [9nl.co/FBP_070615]: link included in Facebook Post on July 6th, 2015
c. Tracking link for Twitter post platform [9nl.co/TWTR_070505]: link included in Tweet on July 5th, 2015
d. Tracking link for Twitter post platform [9nl.co/TWTR_070605]: link included in Tweet on July 6th, 2015
Using this example from the dashboard a user can now easily compare channels (e-mail, digital marketing, paid social media, organic social media) to see how each is performing individually as well in comparison to the others (Dashboard > Reports > Campaigns) . By running their mouse over each campaign the “Actions” drop down menu will appear. Clicking the “Actions” drop down a user can select “Detailed Reports” and view the performance of all the links across the platforms within within the campaign. A user can do the same process when viewing individual link performance as well.
If the user wanted to see how all the links were performing they can view all the links at once (Dashboard > Reports > Tracking Links). This view will show all 12-links at once. Using the “Actions” drop down as noted above users can then view the performance of each individual link.
ClickMeter provides users the ability to record and report up to 34-individual data points with their tracking links. How the dashboard is organized and the options used with each tracking link will decided the depth of the data recorded and reported within the dashboard.