What is and how to use a links rotator (video)

Video tutorial for: Links Rotator. (6:17)

Additional info about ClickMeter Links Rotator can be found here:
http://support.clickmeter.com/forums/21206305-Links-Rotator-A-B-split-test-

Transcription

Hi this is Joe from ClickMeter. Today we're going to talk about our links rotator. Our links rotator which is a free tool in our ClickMeter dashboard is powered by the same technology that powers ClickMeter's redirect engine that is currently used by thousands of companies and marketing professionals to route millions of links and track several billions of clicks each month.

But first things first; why do you need a rotator? Let me provide you a few examples on how to use our links rotator. let's start with a/b testing your landing pages. From our dashboard you can create a rotator link and place it in your ads; Such as a banners, Social media, Google AdWords and so on. The rotator splits the traffic and sends it to different landing pages depending on the rules you selected. In the example below we're using a weighted rotator which splits traffic 50:50 between Landing page A and B. When you're done testing you can check to see which landing page converted the best using the same ad and audience; for example which landing page had the most sales or subscriptions.

As you can see in this example landing page B converted 3x more than landing page A. So you can either choose to redirect your ads to this page or you can optimize landing page A and retest.
Another way to use our rotator is when you want to show potential customers different content based on how many times they've clicked on an ad in a short period of time. For example on the first click you show the full product page. When they click a second time within 30 minutes, assuming the customer was comparing the product on other websites, you can show the same product page with a discounted price, incentivizing him to buy immediately.

You can also load balance incoming traffic. Imagine there is an expensive ad position in a very well known blog or content provider. You don't have the budget for this position but with friends or partners you form a buying group and purchase the ad position. Adding a rotator link to the call to action in the banner will split the traffic between the three landing pages of the buying group so each one can pay a different sum and obtain a different level of traffic.

Now let's look inside ClickMeter to discover how you can create a links rotator. First you need to be customer of ClickMeter. A free subscription is enough if you don't need to track too many events. After you've logged in click "create new" blue button on the top right of page. choose links rotator, a campaign name, we will choose "Test" and now select which domain your link rotator will have. we're choosing a dedicated domain we configured earlier and will add an extension that will distinguish your link and will be good for SEO (Search Engine Optimization). We will write onlinemagazines test, friendly name is only visible to you: let's write Online magazine test number 02. You can choose different redirect modes. We continuely work to improve our redirect modes so stay connected for future updates .

Sequential: Redirect clicks to the next destination URL and recommended for split a/b test.
Weighted: works like sequential but you allocate how much traffic goes to each landing page
Random: redirect casual
Spillover: it's like sequential but everyone starts from the first destination URL. This redirect is based on cookies. Used in case if you want to show different landing pages to the same user when they click more than once.

We will select sequential
Let's now input destination URLs
1. New York Times . com
2. Tech Crunch .com
3. Google .com

You can now choose any many options as you want. As conversion tracking. You can insert a previous created tracking link inside this destination url or use another rotator as a destination URL Let's create the rotator. Here it is. You can see it's optimized for SEO.

Let's make a test
1. First click goes on Tech crunch
2. Second click goes on Google
3. Third link goes on ny times

Let's now look at the reports and can see in the clickstream let's select so that are all the five click's we made for the test you can coming from my IP the nation the organization browser platform type of click the first one was a unique click the others were non unique and here is shown the landing page each time we were on.

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